Freedom2, Inc.

eFoodSafety.com, Inc. and Freedom2 Holdings, Inc. to Merge

Scottsdale, AZ – January 14, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF) a leader in the research and development of nutraceutical products today announces that on January 12, 2009 it entered into a definitive share exchange agreement with Freedom2 Holdings, Inc., a worldwide skin care company known for its pioneering development of a permanent and safer, more easily removable tattoo ink.

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It's all about skin.

Life, love, pain, pleasure. You tan it, kiss it, wrinkle it, cover it up — or uncover it. It's with you from birth to death and it's your largest, and arguably most important, organ. And it's our business.

Technically, we're part of a two-hundred and fifty billion dollar worldwide skin care industry. But we'd rather focus on what we do: body art, aesthetics, cosmetics and therapeutics. At Freedom2, we've got you covered, whether it's with a tattoo — Infinitink means they're permanent and removable — or shielding you from the sun — using NBlock, which features the best ingredient for blocking UVA and UVB rays.

Our patented and patent-pending Particle Encapsulation and Enhancement (P2E) Platform is what makes it all work — and that's almost as sexy as skin itself. By allowing encapsulation and enhancement of dyes, pigments and active pharmaceuticals, we can apply products to the skin, through the skin or under the skin. It's effective and easy. In some cases, it'll even make you look ten years younger: If that's what you're after — try our skin filler, Clear.

Freedom2's research scientists and market specialists are at work refining and preparing new products. Including both direct and collaborative market opportunities, our annual product pipeline is projected to bring in excess of $1 billion in annual revenues.

And we're just getting started.