Nuvilex’ Infinitink Tattoo Ink Featured on PBS alt.news 26:46 TV Program

Cherry Hill, NJ, March 18, 2009 –Nuvilex, Inc. (OTCBB: NVLX), formerly
eFoodSafety.com, Inc. (OTCBB: EFSF), announced today that InfinitinkTM, , the world’s
first permanent tattoo ink designed to be safe and easier to remove, was the subject of an
alt.news 26.46 television segment shown on February 22, 2009 on PBS member station
WSIU. The program covers the research and development of the ink as well as its use in
creating permane nt tattoos and its ability to be removed with far fewer laser treatments.
Infinitink is the product of Nuvilex’ new wholly-owned subsidiary, Freedom2.
The television segment can be viewed on the Internet at: http://www.infinitink.com/consumer/.

During the program, Martin Schmieg, Chairman and CEO and Christine Solari, Senior
Vice President of Research, Development & Manufacturing at Nuvilex, Inc., discuss
Infinitink’s design, development and use. Infinitink provides consumers with the ability
to remove, change or redesign a tattoo more easily, with less cost, discomfort and time.
Martin Schmieg commented, “Infinitink is a new tattoo ink. It is as permanent as today’s
conventional inks, but 2-3 times more easily removed should the consumer change their
mind. Surveys indicate that 25% of people over the age of 18 have tattoos and another
25% are “fence-sitters,” – people who are interested in getting a tattoo but don’t act on it.
By offering consumers a tattoo ink that does not require a lifetime commitment, we
believe we can appeal to a much wider audience, and potentially even double the size of
the tattoo market.”

About Nuvilex, Inc.
Nuvilex, formerly known as eFoodSafety.com, is an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products. The company’s focus is on developing, licensing and commercialized healthcare products that address the health needs of consumers worldwide.  In March 2009, Nuvilex acquired Freedom2, Holdings, Inc., a diversified skin products technology company serving the fast-growing body art, aesthetic, cosmetic and skin therapy markets.  More information about Nuvilex is available at www.nuvilex.com.

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Statements contained in this release that are not strictly historical are “forward-looking statements.” Such forward-looking statements are sometimes identified by words such as “intends,” “anticipates,” “believes,” “expects,” and “hopes.” The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include, but are not limited to, demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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