Freedom2 Public Relations

eFoodSafety.com, Inc. Changes Name to Nuvilex, Inc.,  Reflecting New Strategic Direction of Company

Expands New Management Team and Board of Directors

Expected Launch of www.nuvilex.com Reflects Company's Vision

Cherry Hill, NJ – March 18, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetic, dermatology, environmental and nutraceutical products, today announced that it has changed its name from eFoodSafety.com, Inc. to Nuvilex, Inc. The Company is also announcing its expanded management team and Board of Directors. Nuvilex will begin trading under its new stock ticker symbol, OTCBB: NVLX.OB, as of the market open on March 18, 2009. 

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eFoodSafety.com Announces Investor Conference Call

Scottsdale, AZ, March 11, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF) announced today that its monthly investor conference call will be held on Thursday, March 19th, 2009 at 4:30 PM Eastern Time.

To participate in the call, please dial 1-877-407-4018 (U.S.) and 1-201-689-8471 (international). The call will also be webcast at:

http://viavid.net/dce.aspx?sid=00005FD1

The conference call will be taped and available for replay from March 19, 2009 at 7:30 PM ET to March 26, 2009 at 11:59 PM ET. The replay number is 1-877-660-6853 (U.S.) and 1-201-612-7415 (international). To listen to the replay, please provide the account code 3055 and conference ID number 316738.

eFoodSafety.com Announces Open Market Stock Purchase by Management

Scottsdale, AZ, February 23, 2009 – eFoodSafety.com, Inc., (OTCBB: EFSF) an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that Martin Schmieg, current President and CEO of Freedom2, Inc. and future Chairman and CEO of eFoodSafety.com, has purchased stock in the open market.

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 eFoodSafety.com Provides Revenue Guidance for FY 2010

Scottsdale, AZ, February 20, 2009 – eFoodSafety.com, Inc., (OTCBB: EFSF) an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, outlined its growth objectives for the fiscal year ending April 30, 2010 during its regularly scheduled monthly investor call, held on February 17, 2009.  

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eFoodSafety.com Restructures purEffect™ Marketing Agreement with CK41

Scottsdale, AZ – February 12, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetics,
dermatology, environmental and nutraceutical products, today announced that it has restructured its Marketing Agreement with Charlston Kentrist 41 Direct, Inc. (“CK41”), the Company’s joint venture marketing partner for purEffect™, a four-step acne treatment system.

For more information, please click here.

eFoodSafety.com Announces Investor Conference Call

Scottsdale, AZ, February 5, 2009 – eFoodSafety.com, Inc.  (OTCBB: EFSF) announced today that its monthly investor conference call will be held on Tuesday, February 17, 2009 at 4:30 PM Eastern Time.

To participate in the call, please dial 1-877-407-4018 (U.S.) and 1-201-689-8471 (international).  The call will also be webcast at: 

http://viavid.net/dce.aspx?sid=00005D92 

The conference call will be taped and available for replay from February 17, 2009 at 7:30 PM EST to February 24, 2009 at 11:59 PM EST.  The replay number is 1-877-660-6853 (US) and 1-201-612-7415 (international).  To listen to the replay, please provide the account code 3055 and conference ID number 312810.

For more information, please click here.

eFoodSafety Enters Research Agreement with University of Minnesota to Test New Food-Grade Antiviral for Swine Influenza Virus

SCOTTSDALE, Ariz., Jan. 29  -- eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that they have signed a research agreement with the University of Minnesota to test Citroxin, an antiviral compound, for combating the Swine Influenza Virus in livestock.

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eFoodSafety.com Engages IridiumGroup to Develop New Brand Identity To Match Future Company Direction

Scottsdale, AZ – January 28, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced that it has engaged the IridiumGroup, a Madison Avenue firm, to create a new brand identity for the Company as they move toward the expected merger with Freedom2, Inc.  The merger is on track to close on or before February 28, 2009.

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eFoodSafety.com Selects Arcand & Madison as Public Relations Counsel and The Ruth Group as Investor Relations Counsel

Scottsdale, AZ – January 26, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF.OB), an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, today announced signing one year contracts with Arcand & Madison Public Relations and The Ruth Group (TRG). 

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Essay Winner Edward Mage Gets Obama Tattoo With Freedom2 Infinitink

CHERRY HILL, NJ--(Marketwire - January 20, 2009) - Today, Edward Mage received a free Infinitink (www.infinitink.com) tattoo of President Barack Obama. The tattoo was a prize for winning an essay contest sponsored by Freedom2, Inc., the developers of Infinitink, the first permanent but more easily removable tattoo.

For more information, please click here.

 eFoodSafety.com Conference Call Announcement

Scottsdale, AZ, January 15, 2009 – eFoodSafety.com, Inc.  (OTCBB: EFSF) today announces it will host a conference call Thursday, January 22, 2009 at 9:00 am EST.  Martin Schmieg, the President and CEO of Freedom2, Inc. and announced new Chairman and CEO of eFoodSafety.com, Inc. will discuss the announced merger between eFoodSafety.com, Inc. and Freedom2 Holdings, Inc.  Prepared remarks will be followed by a question and answer period. 

For more information, please click here.

eFoodSafety.com, Inc. and Freedom2 Holdings, Inc. to Merge

Scottsdale, AZ – January 14, 2009 – eFoodSafety.com, Inc. (OTCBB: EFSF) a leader in the research and development of nutraceutical products today announces that on January 12, 2009 it entered into a definitive share exchange agreement with Freedom2 Holdings, Inc., a worldwide skin care company known for its pioneering development of a permanent and safer, more easily removable tattoo ink.

For more information, please click here.

Freedom2 Inc. (Freedom2) is a US-based skin therapy company researching and developing products and applications based on the company's patented and patent-pending Particle Encapsulation and Enhancement (P2E) Platform. Conceived in 1999, by scientists at Massachusetts General Hospital, Duke University and Brown University in collaboration with some of the nation's leading physicians, chemists, tattoo artists and aesthecians, the P2E platform allows for a safer application of pigments, dyes and active pharmaceuticals to, through and/or under the skin by encapsulating them in (bio-degradable and non-biodegradeable) polymer-based particles.

Today Freedom2 markets body art, aesthetic, cosmetic and therapeutic products based on the P2E platform. From Infinitink, the first tattoo ink designed to be permanent and removable to NBlock, a new sunblock technology featuring the best ingredient for blocking UVA and UVB, Freedom2's mission is to provide products and applications that improve the health, look and vitality of peoples' largest organ—the skin.